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Home > White Papers Starting your first Web project and managing ongoing projects can be difficult in a best case situation. Unfortunately, the best case isn't often what one is dealt. To help make the journey a bit easier, were providing the following short papers to all members of our audience to try to help them avoid some of the frustrations that plaged us in our early years.  Adobe® Acrobat Reader is required to view the files using the file format ''PDF.'' You may get Acrobat Reader now or click on this image anywhere you see it on this site.Defining Web Development Author: Greg Turner Article Level: Basic Copyright: 2000 File Format: PDF File Size: 11 Kb In the early days of the Internet (specifically the World Wide Web), development was primarily focused on HTML (HyperText Markup Language) ''markup'' which provided very basic functionality including formatting, hyperlinks, and forms. Today, sites rely on a host of technologies...Read On Before Taking the Plunge Author: Greg Turner Article Level: Basic Copyright: 2000 File Format: PDF File Size: 12 Kb In many ways, a plant is like a Web site. Plants require light, water, and nourishment to survive and flourish, and even though a Web site doesn't require these, it requires adequate infrastructure, adequate content, and interest (either of the builder or the audience) to survive and thrive. So before you make the investment...Read On The ''Magic'' of META Tags Author: Greg Turner Article Level: Basic Copyright: 2000 File Format: PDF File Size: 10 Kb One of the best writings we have seen on META tags started out repeating the key points of the article as being, ''META tags are not a magic solution.'' How right this statement is. So, what is a META tag, and what is all of the fuss over them? Well, META tags contain...Read On Making Mountains Out of Molehills Author: Greg Turner Article Level: Basic Copyright: 2000 File Format: PDF File Size: 12 Kb Knowing when to end your Web project may be even more important than knowing when to start. The flexibility of the Web coupled with designers/developers anxious to push the limits of technology and management that often doesn't really understand how the Web works can lead to projects that start small and end big,...Read On What is a Webmaster? Author: Greg Turner Article Level: Basic Copyright: 2000 File Format: PDF File Size: 14 Kb The reason behind my search was simple enough, my role at work had been redefined from a focus on Web marketing to a focus on Web development, and I wanted to know how much more (or less) I was now worth. I didn’t think of myself as a ''Webmaster'', but time and time again, this was one of the terms that came up as I worked to do comparisons based on skill sets,...Read On Where to Start a Project Author: Greg Turner Article Level: Basic Copyright: 2000 File Format: PDF File Size: 12 Kb Arguably, the key to having a successful project starts with your knowledge of your audience. No matter how good your design, technology, support, or product is; if the site you produce appeals to parachutists and you were trying to get to farmers, you're not likely to have the success you are hoping for. Knowing the capabilities and limitations of your audience is...Read On
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